Embed in Landmark Agreement with Fun City


Dubai, UAE –  October 2011 – EMBED, a leading provider of Debit Card and Point of Sale Systems for the amusement and family entertainment industry, is pleased to announce the successful rollout of its systems throughout the Landmark Group’s Fun City Operations throughout the Middle East region.

Following a competitive supplier evaluation process and successful trial of Embed Systems in two initial Fun City sites in late 2010, the Landmark Group has now rolled out Embed Systems into 12 Fun City sites throughout the United Arab Emirates and Qatar.

The rollout of systems has been carried out at a frantic pace with 7 of the sites converted over to Embed this August alone. All system installations were carried out with a minimum of fuss and resulted in no disruption to normal store trading.

A total of almost 2000 Embed HD Color-Glo swipe readers using Embed’s “wireless-at-the-game technology” have been installed throughout Landmark’s operations. All stores in the United Arab Emirates are connected together through a centralised management service which provides a capability for globalized control of games, prize merchandise and the roaming of customer cards across the store network.

Head of Landmark Leisure, Silvio Liedtke commented, “we chose Embed because of the superior depth of features in its product and for the high level of service they can provide to us via their Dubai based office and support team. We have some big development plans ahead for Fun City and we needed a technology partner that would be there to support our growth plans going forward.”